About us

We believe people are the
ultimate competitive advantage.

Mindshift AI was built by learning & development professionals and technologists who believe that the real challenge of the AI era is not technology — it is people. Helping every professional adapt, grow and lead through change is our entire reason for existing.

Our mission

Empower people to learn, adapt and lead in a world that never stops changing.

The pace of change in business has never been faster. AI is reshaping roles, industries and entire organisations. The professionals and teams who will succeed are not those who know the most today — they are those who can learn the fastest, adapt the most confidently and lead others through uncertainty.

That is the capability we build. Across leadership, communication, sales, management, soft skills and AI — we create programmes that translate directly into performance, confidence and results.

60+

Course programmes across leadership, AI, communication, sales, management and soft skills

24/7

AI coaching with Mia — available any time, on any topic that matters to your team

Languages live in every course today — English and Italian, with French and Russian rolling out

∞

Possibilities when people are equipped to lead, communicate and adapt with confidence

Our story

Born at the intersection of
L&D expertise and AI possibility.

We are a team of learning & development practitioners, leadership coaches, technologists and business leaders who have spent our careers building capability in organisations across Europe and beyond. We have delivered executive programmes, designed onboarding journeys, coached senior leaders and facilitated cultural transformations in companies of every size.

When AI began reshaping how people work and learn, we saw both the risk and the opportunity. Most organisations were either paralysed by the change or making reckless bets on technology without investing in the human layer that determines whether any of it succeeds.

We built Mindshift AI to close that gap. A platform that combines the rigour of professional L&D with the scale and personalisation that AI makes possible — so every learner gets a programme that actually works, and every organisation gets a team that is ready for what comes next.

Our values

Four beliefs that shape everything we build.

🎯

Outcomes, not outputs

We measure success by what changes in the real world — decisions made better, conversations handled more skilfully, teams that perform at a higher level. Completion rates and certificates are not the point. Behaviour change is.

🔬

Evidence over instinct

Every programme we build is grounded in research on how adults actually learn — spaced repetition, retrieval practice, application in context, peer learning. We do not guess at what works. We build on what the science says.

🤝

Humans at the centre

AI amplifies human potential — it does not replace it. Our programmes develop the judgment, creativity, empathy and leadership that machines cannot replicate. We use AI to scale human development, not to cut corners on it.

🌍

Accessible to everyone

Great L&D should not be the exclusive property of large organisations with big budgets. We built Mindshift AI so that a 10-person company in Milan can access the same quality of development as a multinational in London.

⚡

Relentlessly practical

Every module, every exercise, every coaching session is designed around real situations professionals face in the real world. No theory for its own sake. No frameworks that look good on slides but fail in practice.

🔄

Always improving

The world changes. Skills that mattered yesterday may matter differently tomorrow. We update our programmes continuously, add new courses as new needs emerge and listen obsessively to what our learners and organisations tell us.

Our approach

L&D that actually changes behaviour.

Most corporate learning fails not because it is badly designed, but because it is disconnected from the moment when people actually need it. A two-day off-site followed by a survey is not development — it is a budget line.

We built Mindshift AI around the insight that learning works best when it is continuous, contextual and personalised. That is what our AI coach Mia delivers — the right conversation at the right moment, adapted to each learner's role, level and situation.

Every programme is structured around clear learning outcomes, designed for application in real work and supported by AI coaching that keeps the learning alive long after the modules are complete.

Structured programmes, not loose content

Every course follows a clear arc from awareness to application to mastery — with checkpoints, exercises and measurable milestones along the way.

AI coaching between modules

Mia bridges the gap between formal learning and live application — available to coach on any situation, in any language, at any time of day.

Measurable impact for L&D teams

Team dashboards, progress reports and completion data give HR and L&D leaders the visibility they need to demonstrate ROI and identify where support is needed most.

Multilingual from the ground up

Every programme is available in English and Italian today, with French and Russian rolling out across the catalogue — so international teams can learn in the language that lets them go deepest.

The team

Built by practitioners.

Every person at Mindshift AI has spent years in the room — facilitating programmes, coaching executives, designing learning journeys and leading teams through change.

Sofia Conti

Co-founder & CEO

15+ years in L&D leadership across FMCG and professional services. Former Global Head of Learning at a major European corporate. Passionate about making great development accessible to every organisation, not just the biggest.

Marcus Reid

Co-founder & CPO

Former management consultant and executive coach. Spent a decade helping leaders in finance, tech and energy develop the communication and leadership skills to lead through change. Obsessed with learning that actually sticks.

Elena Vassiliev

Head of AI & Product

AI engineer and former instructional designer. Built the architecture behind Mia, our AI coach. Believes the future of learning is personal, conversational and available exactly when you need it — not on a course schedule.

Jean-Pierre Moreau

Head of Content

Leadership coach and facilitator with 20 years of experience across Europe. Designed and delivered programmes for executives in banking, retail and technology. Believes deeply that every professional can become an exceptional communicator.

Anya Sukhova

Head of Partnerships

Former HR Director with experience across multinational and scale-up environments. Knows what it takes to build L&D that earns trust at board level and actually gets used by the people it is designed for.

Thomas Keller

Head of Growth

Sales and commercial leader turned growth marketer. Spent 12 years selling and building sales teams before moving to the technology side. Brings a practitioner's perspective to everything we build around sales and commercial skills.

We believe people are theultimate competitive advantage.